Social media marketing has grown in popularity in the recent past. However, most people still don’t understand that the use of social media started way before Facebook was developed in 2004. The use of social media can be traced back to 1990s’. However, it was in a different form. Social media is all about building of relationships. It first started in the form of discussion boards back in the 1990’s.
Most businesses are today using a social
media management to ensure they increase their popularity and market
their brand across a wide area. Have you ever seen a company’s personal
social media or one which it too robotic? Yes, we have seen it maybe
once or twice or even a dozen of times. These examples are known to
stand out much longer than the brands which are doing everything right.
Here are some tactics every person should use and the most common
mistakes too.
The Do’s
Time Matter:
You need
to find out the most appropriate time when your followers are active on
social media. It is a great idea to post information at this time.
Know your real customers:
The social media pages of
your business should always be tailored to you customer base. You
customers will never care about you. They will care about what you are
capable of doing to them.
Share:
We have always been told to learn to share since
we were small kids. There are things that never change. Sharing is one
of them.
One Voice:
Social media is one of the best platforms
for sharing. However, you need to make sure your message is the same in
all the channels you are posting to.
Never overdo it:
You need to be active in your social
media account. This is social media marketing and being dormant might
not be beneficial to your business. However, never post many things.
Checklists:
The checklists are known to be great in many aspects of life. Social media has been working very well with the checklists.
Originality:
You need to be creative with your posts. You need to stand out from your competitors.
Customer Service:
Customer service is very crucial and can play an important part in the success or downfall of a company.
The Don’ts
Neglect:
Most people
think they are ok by just having Twitter and Facebook accounts. You will
have to use the accounts to make them have a positive impact on your
business.
Forget to Network:
For you to be able to develop your
brand, you need to build on relationships and network. The use of social
media management is not any different. If you have a good impression,
you will definitely be able to work in a word to mouth shootouts.
Excess Automation:
You are meant to lose the personal
touch with your clients if it seems they are speaking to the computers.
You need to humanize your brand.
Not responding:
It is important to engage your customers. Customer will always feel no one cares for them if there is no engagement.
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