Facebook Has 15 Million Users In Nigeria – Report

Facebook has nearly 20 million users in major African markets Nigeria and Kenya, with statistics released by the social network showing Africa's largest economy having 15 million active users as of June 30.

The statistics, released on Thursday, said majority
used mobile devices to access their profiles.

Facebook opened its first African office in
Johannesburg in June as the continent's growing
population and relatively low levels of internet access
present a large untapped market for the social
network to earn advertising revenue.

The numbers, the first Facebook has published for
Nigeria, Africa's most populous nation and Kenya,
East Africa's most developed, show the two nations
as important entry points on a continent of nearly
one billion people.

Nigeria had 15 million monthly active users as of
June 30 this year, all of them using mobiles to like,
share and upload content on the social network. In
Kenya, 95 percent of the 4.5 million monthly active
users did so via mobiles.

"Mobile is not a trend; it's the fastest adoption of
disruptive technology in history of communication,"
said Nunu Ntshingila, Facebook's head of Africa, in a
statement.

South Africa has 12 million monthly active Facebook
users, the data showed, and Facebook says with its
strong advertising partnerships in Africa it would use
the new office in Johannesburg to expand its
business across the continent.

Facebook said its active user population in Africa
grew 20 percent to 120 million in June from 100
million in September last year. A large portion of
these users were in North Africa.



AbleMoJah® Nigeria.